Cook & Reeves (C&R) is a Louisville, KY based automotive dealership specializing in van sales and rentals.
In early 2009, C&R engaged us to work with them on a custom software development project that would include a new website and an inventory management system. However, by early 2015 the website design and technologies used to build the site had become a bit dated and C&R desired a refresh. They also noticed that by 2015 a much higher portion of website traffic was coming from mobile devices.
The automotive industry had also changed during that time with technology playing an ever increasing role in a customer’s buying decisions. It was essential that C&R be able to integrate their inventory with industry standard online tools like Cars.com and Carfax. To reduce labor and the potential for listing errors, it was important that they manage their inventory in one system only. Any integrations or synchronizations with third party services would need to be fully automated.
After the website had been delivered, C&R saw an additional opportunity to improve their wheelchair transportation business by using a custom form on the website to request pertinent information from their customers.